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    • Mr Jimmy Mah runs Jie Bakery and Confectionery, in Upper Paya Lebar Road. The team behind simitaiseng describes his colourful bread thus: "This nostalgic loaf, that is paired perfectly with ice cream, is one of Jie Bakery's top sellers. It makes you
    The project, called simitaiseng, runs on Instagram and profiles the estate's key personalities, quirky businesses and heritage.