No Signboard to roll out fast-food chain of Asian burgers

The company, known for its seafood outlets, will launch a new concept specialising in burgers with Asian flavours

Mr Eric Er, vice-president of operations for No Signboard Holdings' new Hawker quick service restaurant, says the chain's burgers will feature flavours such as chilli crab, satay and chicken rice.
Mr Eric Er, vice-president of operations for No Signboard Holdings' new Hawker quick service restaurant, says the chain's burgers will feature flavours such as chilli crab, satay and chicken rice.ST PHOTO: ALVIN HO

No Signboard Holdings, best known for its brand of No Signboard Seafood restaurants, is expanding with a new food concept.

The company announced that it will launch a quick service restaurant (QSR) concept called Hawker, a wholly owned subsidiary which specialises in burgers with Asian flavours.

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A version of this article appeared in the print edition of The Straits Times on June 27, 2018, with the headline 'No Signboard rolls out burger chain'. Subscribe