What is a mall full of Singaporean businesses doing in downtown JB?

Zenith LifestyleCentre in Johor Bahru.
Zenith LifestyleCentre in Johor Bahru.PHOTO: UMLAND
The exterior of Zenith LifestyleCentre in Johor Bahru.
The exterior of Zenith LifestyleCentre in Johor Bahru.PHOTO: UMLAND
The exterior of Zenith LifestyleCentre in Johor Bahru.
The exterior of Zenith LifestyleCentre in Johor Bahru.PHOTO: UMLAND
Revellers at Irish pub MacGregor's, which is located within the Zenith Lifestyle Centre in JB.
Revellers at Irish pub MacGregor's, which is located within the Zenith Lifestyle Centre in JB. PHOTO: MACGREGOR'S
Partygoers at Neverland JB, which is located within the Zenith Lifestyle Centre.
Partygoers at Neverland JB, which is located within the Zenith Lifestyle Centre.PHOTO: NEVERLAND
A rendering of cocktail bar XOXO, which is located within Zenith Lifestylt Centre in Johor Bahru.
A rendering of cocktail bar XOXO, which is located within Zenith Lifestylt Centre in Johor Bahru.PHOTO: XOXO

SINGAPORE - From the outside, the blocky mall and apartment complex looks just like any other in downtown Johor Baru.

But the newly opened Zenith Lifestyle Centre - sandwiched between Johor Baru's main shopping district Jalan Wong Ah Fook and the upcoming Ibrahim International Business District (IIBD) - represents one of the most ambitious incursions to date by Singaporean lifestyle businesses into the Malaysian city.

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