SINGAPORE - From the outside, the blocky mall and apartment complex looks just like any other in downtown Johor Baru.
But the newly opened Zenith Lifestyle Centre - sandwiched between Johor Baru's main shopping district Jalan Wong Ah Fook and the upcoming Ibrahim International Business District (IIBD) - represents one of the most ambitious incursions to date by Singaporean lifestyle businesses into the Malaysian city.
TO READ THE FULL ARTICLE
Thank you for reading The Straits Times
You have reached one of our Premium stories. To continue reading, get access now or log in if you are a subscriber.
What is Premium?