SINGAPORE - From the outside, the blocky mall and apartment complex looks just like any other in downtown Johor Baru.
But the newly opened Zenith Lifestyle Centre - sandwiched between Johor Baru's main shopping district Jalan Wong Ah Fook and the upcoming Ibrahim International Business District (IIBD) - represents one of the most ambitious incursions to date by Singaporean lifestyle businesses into the Malaysian city.
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