Nothing gold can stay. Especially not on the Internet. The story of the Instagram egg that set out to surpass Kylie Jenner's record for most-liked Instagram photo late last month proves the poet Robert Frost's warning.

The ovular sensation's organic beginnings prompted users to celebrate it as a symbol of purity; Jenner represented the cult of celebrity and influence-mongering that permeates social media sites, while the egg represented, well, an egg.