Meat producers fight back

With the rise of plant-based alternatives, Australian meat producers are wooing consumers back by producing meat ethically and in an environmentally sustainable way

PHOTO: GHILLIE JAMES

It is hard to resist the lure of a burger.

A soft brioche bun topped with one, maybe two, thick juicy beef patties, slightly charred on the outside, topped with melted cheese and relish and a mound of triple-cooked chips.

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A version of this article appeared in the print edition of The Sunday Times on September 08, 2019, with the headline 'Meat producers fight back'. Subscribe