Year of genderless aesthetics, which change up fashion and beauty game

Content creator and teacher Johnstan Chua has always gravitated towards make-up, pastels and florals. PHOTO: JOHNSTAN CHUA
New: Gift this subscriber-only story to your friends and family

SINGAPORE – Unisex is dead. 2022 is the year genderless – a term used to describe that which is neither feminine nor masculine – became mainstream.

Fashion and beauty companies are now looking more beyond the binary, propelled by their most demanding and forward-thinking customers to date – the Gen Zers.

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and straitstimes.com

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.