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Louisa Lim

Louisa is a seasoned journalist with more than a decade of experience in publishing and broadcasting. She is on a mission to provide beauty and fashion insights to inform and inspire readers. One occupational hazard? Spending half her time in malls for work and wondering where her money went. Her love for travel once inspired a now-defunct blog, but her wanderlust lives on through occasional contributions to the travel section. 

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Latest articles

Style News: Shopping event Design Assembly at Chijmes, Perky Lash launches biodegradable lashes

(Clockwise from top left) Apollonia will be available at Design Assembly; new fragrance from Kylie Cosmetics; Perky Lash debuts biodegradable lashes; and Jung Beauty's next-generation mask.
(Clockwise from top left) Apollonia will be available at Design Assembly; new fragrance from Kylie Cosmetics; Perky Lash debuts biodegradable lashes; and Jung Beauty's next-generation mask.

Here comes the sunscreens: The new guard of SPF

A slew of sunscreen offerings has just entered the market, and they are tailored for different skin types and lifestyles.
A slew of sunscreen offerings has just entered the market, and they are tailored for different skin types and lifestyles.

Anti-ageing out? Longevity is the next frontier in beauty and wellness

 Co-founded by renowned doctor Andrea Maier, Chi Longevity is one of two longevity clinics that have appeared in Singapore in recent months.
 Co-founded by renowned doctor Andrea Maier, Chi Longevity is one of two longevity clinics that have appeared in Singapore in recent months.

‘I have pieces I’ve worn for years’: Zoe Tay helps open iRoo’s first eco-conscious outlet store

lliroo29 - Zoe Tay marked the launch of Taiwanese fashion label iROO’s first-ever outlet store in IMM as the guest of honour.
lliroo29 - Zoe Tay marked the launch of Taiwanese fashion label iROO’s first-ever outlet store in IMM as the guest of honour.

Style News: Determinant launches in S’pore, Damai Spa reopens as next-gen wellness sanctuary

Hong Kong-based, tech-driven menswear has launched in Singapore, beginning with a pop-up at Takashimaya.
Hong Kong-based, tech-driven menswear has launched in Singapore, beginning with a pop-up at Takashimaya.

The next fit thing: Sportswear’s glow-up moment is here

Zoda now maintains a lean team comprising mainly of athletes — from national weightlifters to Hyrox competitors and CrossFit coaches — ensuring that every product is designed, tested, and refined by people who live and breathe performance.
Zoda now maintains a lean team comprising mainly of athletes — from national weightlifters to Hyrox competitors and CrossFit coaches — ensuring that every product is designed, tested, and refined by people who live and breathe performance.

Style News: Beauty pop-ups by SkinCeuticals and Raffles City, Nuxe launches cult favourite

AT SkinCeuticals pop-up, travellers can enjoy facials and shop exclusive products.
AT SkinCeuticals pop-up, travellers can enjoy facials and shop exclusive products.

Dressing the belles of Icon Ball: Frederick Lee lets his gowns shine while he stays backstage

Local couturier Frederick Lee at his studio on April 8, 2025.
Local couturier Frederick Lee at his studio on April 8, 2025.

How Eddie Goh is succeeding, and honouring, his late brother, famed cheongsam designer Laichan

Laichan's youngest brother, Eddie Goh, in his boutique at Mandarin Galllery on April 29, 2025.
Laichan's youngest brother, Eddie Goh, in his boutique at Mandarin Galllery on April 29, 2025.

Glow big: The rise – and risks – of cheap laser treatments in Singapore

新加坡艺人王沺裁。
新加坡艺人王沺裁。

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MDDI (P) 046/10/2025. Published by SPH Media Limited, Co. Regn. No.202120748H. Copyright © 2025 SPH Media Limited. All rights reserved.