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How does a man who’s never been to college run US$18b Accenture Song?

Immense wealth hasn’t put the brakes on his creative genius, says CEO David Droga.

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Accenture Song CEO David Droga took the reins in 2021 and grew the business from US$12.5 billion (S$16.7 billion) to US$18 billion in two years.

ST PHOTO: JASON QUAH

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Singapore’s hawkers such as Armenian Street Char Kway Teow, Hwa Kee Chicken Rice and Gina’s Vadai are not the parts of the service industry you would instinctively associate with the digital revolution. 

If the soon-to-screen unscripted television documentary Second Servings is to be believed, however, digitalised operations and an untapped market in lemon chicken rice helped Hwa Kee boost sales by a quarter. Meanwhile, a redesigned vadai helped Gina’s double her social media following, and sales grew as well.

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