Advertising and marketing

Starbucks Korea head fired after ‘Tank Day’ promotion sparks public uproar

Starbucks Korea apologised after its promotion used inappropriate marketing recalling a 1980s protest.

Swatch blames shopping centres for ‘problems’ with Royal Pop watches launch

People camp out outside of a Swatch store at Times Square in New York.

Swatch-Audemars Piguet watches flipped for as much as $32,000 for entire set

A full set of the eight Royal Pop models fetched more than US$25,000 (S$32,000) on live marketplace StockX on May 17.

Marketing agency BrandTok faces social media storm over alleged undelivered videos

Mr Sam Heedy, the owner of BradnTok puts up a video addressing issues clients have brought up on social media.

Samsung denies unauthorised use of Dua Lipa’s image on TV boxes after singer files $19m lawsuit

Samsung said the image had been cleared for use through a content partner before it appeared on TV packaging in the US.

Swatch and Audemars Piguet’s Royal Pop is here, and it’s not a wristwatch

The collection is built around two case styles and eight colourways.

‘Two husbands’ ad no joking matter for China’s authorities

China is facing a demographic crisis after its birth rate halved over the past decade, and in response authorities have heavily promoted traditional family structures.

Dua Lipa sues Samsung for $19m over use of her image on TV boxes

The lawsuit claims the image was used without Lipa’s knowledge or consent, creating the false impression that she endorsed Samsung products.

Branded Content

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MDDI (P) 046/10/2025. Published by SPH Media Limited, Co. Regn. No.202120748H. Copyright © 2026 SPH Media Limited. All rights reserved.