Advertising and marketing

Bollywood stars told to drop surrogate ad in Indian state’s food safety drive

Tate McRae’s beauty secret? Not necessarily touching the products

In the TikTok video, a make-up wipe grazes McRae’s skin, seemingly leaving her face as made up as when she began, and a moisturizing cream is applied with an ultra light touch.

France bans unsolicited telemarketing calls

The ban is unlikely to be met with any opposition in a country where 97 per cent of the population say they are annoyed by daily telemarketing calls.

Can Erling Haaland sell hotel stays? Why hospitality brands are betting on athletes, artistes and creators

Norwegian footballer Erling Haaland starred in a campaign jointly run by hotel company Marriott International and payment technology company Visa.

China’s White Rabbit milk candy wrapper a social media star in the West

White Rabbit candy and Golden Rabbit Creamy Candy, differentiated by its shiny, blue-and-gold wrapper.

Anti-drug campaign spotlights casual remarks that downplay drug abuse

By turning subtle conversations into something visible and interactive, CNB hopes to equip youths with the confidence to recognise risky outcomes and reject them before they take a step.

Where are all the Odyssey spin-offs?

The journey is not over for Odysseus, played by Matt Damon in The Odyssey, if Hollywood studio bosses decide to wring out more money through spin-offs, says the writer.

Apple to launch ‘Upgrade’ device leasing programme to spur sales, Bloomberg News reports

Apple products on display at a store in New York City. The new service arrives as Apple has raised prices on its iPads, MacBooks and other devices except the iPhone.

Google appeals against Indian ruling over its ads platform, citing consumer harm

In 2025, Google earned US$4.1 billion in gross advertising revenue in its Indian market, but it is also facing a raft of antitrust cases and court battles.

As AI reshapes advertising and marketing, six South-east Asian groups form alliance

At the launch of Asia Admarcom Alliance in Singapore on July 9 were Senior Minister of State for Digital Development and Information Tan Kiat How (fourth from left), Association of Advertising & Marketing Singapore president Chloe Neo (fifth from left) and other Asian advertising and marketing association representatives (from left) Dian Gemiano, Nicholas Sagau, Miko David, Chaiyapong Lapliengtrakul and Dinh Le Dat.

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MDDI (P) 046/10/2025. Published by SPH Media Limited, Co. Regn. No.202120748H. Copyright © 2026 SPH Media Limited. All rights reserved.