What do 20th Century Fox, adidas, Aeroflot, Tag Heuer and Uber have in common? Well done if you knew that they are all global partners of Manchester United for the 2018-19 season, but did you know that group also includes Kansai Paint, Mlily, Aladdin Street and Manda Fermentation?
The biggest European clubs have gone to great lengths to court corporate sponsors as a key source of revenue as they seek to fund ever-increasing transfer fees and player wages.
Already a subscriber? Log in
Read the full story and more at $9.90/month
Get exclusive reports and insights with more than 500 subscriber-only articles every month
ST One Digital
$9.90/month
No contract
ST app access on 1 mobile device
Unlock these benefits
All subscriber-only content on ST app and straitstimes.com
Easy access any time via ST app on 1 mobile device
E-paper with 2-week archive so you won't miss out on content that matters to you