Both SingTel and StarHub pay-TV viewers will get to watch this year's World Cup in Brazil which kicks off on June 12.
SingTel announced Wednesday that it has inked an exclusive deal with Fifa, the event's rights holder. Under the Media Development Authority's cross-carriage rule, SingTel has to share the content with StarHub in the same way that it is sharing its English Premier League (EPL) content.
To watch the month-long World Cup tournament, customers pay a one-time price of $105 excluding GST. But those who sign up for or extend SingTel's Gold Pack or mio Stadium+ contracts for 24 months will get to watch the World Cup matches for free.
SingTel's Gold Pack costs about $65 a month and has over 80 channels including EPL content.
In a statement, SingTel said its existing EPL customers will receive letters with more details about the World Cup offer by early April. The sign up date will be announced at a later date.
Under the cross-carriage measure, the subscriber's relationship and billing arrangement remains with the pay-TV retailer that holds the exclusive rights to the content, which is SingTel.
The four key matches of the World Cup 2014 - opening, semi-finals, and finals - will be available on free-to-air television channels, as required by the MDA.