PARLIAMENT: Debate on ministries’ budgets

SPH and IMDA renew tie-up for public service videos

Singapore Press Holdings (SPH) and the Infocomm Media Development Authority (IMDA) will again team up to produce a second season of short videos under the authority's Public Service Broadcast initiative.

Senior Minister of State for Communications and Information and Health Chee Hong Tat announced this in Parliament yesterday.

The second season of more than 120 videos, each three to 10 minutes long, will be released under 16 titles across infotainment, info-ed and children's programming from May this year to April next year.

The videos will be released across SPH's digital content network, which includes The Straits Times Online, The Business Times Online,, Stirr, AsiaOne, Stomp, The New Paper and ZBSchools, and the Facebook pages of The Straits Times, Lianhe Zaobao, The Business Times, AsiaOne, Lianhe Wanbao, Shin Min Daily News, ZB Lifestyle, zbComma and Thumbs Up.

The first season, which saw the release of 118 short videos, had very active audience engagement, SPH and IMDA said in a joint statement.

First to launch for the second season will be Heroes Among Us, scheduled to run in May. The fortnightly programme features Singaporeans who help local or regional communities, or who have overcome challenges in their lives, at times with superhuman effort. Through the profiles, viewers also get a look at the different communities here and in the region that need help.

Also coming back for a second run is Living City, which explores the relationships between Singaporeans and the spaces they dwell in. Each episode takes the viewer to little-known places here through the eyes of a narrator, showing how each place has influenced his life.

New to the second season, which will be broadcast in English and Mandarin, are two bilingual children's programmes.

Finding The Red Dot will teach children about the history, legends and stories of Singapore through the eyes of a cub reporter. The reporter, aged 10 to 12, will go around Singapore to learn and explore the history and legends behind Singapore's buildings and landmarks.

Another bilingual series, Past Present Future, will enable children to explore, learn and research how older forms of technology have advanced in the present, and imagine their evolution in the future.

Mr Ng Yat Chung, chief executive of SPH, said that the company is committed to constantly engaging the growing segment of digital content consumers.

IMDA chief executive Tan Kiat How expressed his wish that through continued collaboration, "Singaporean audiences will continue to support and appreciate our local content and stories".

A version of this article appeared in the print edition of The Straits Times on March 07, 2018, with the headline 'SPH and IMDA renew tie-up for public service videos'. Subscribe