SINGAPORE - Avoid drugs, gangsters who tout them, and the temptation to try them by toggling a mobile game character to 'jump' or 'slide' over these 'obstacles'.

That is the basic structure of a new mobile game called Nelzon - named after the main application's main character - which was made in conjunction with the 20th anniversary of the Anti-Drug Abuse Campaign (ADAC).

The game's student creators from the Nanyang Polytechnic and Second Minister for Home Affairs Masagos Zulkifli jointly launched the application yesterday, at the opening ceremony of the ADA and Digital Media Carnival.

Noting that more young abusers aged below 30 have been arrested in recent years, rising from 826 in 2010 to 1,110 in 2014, Mr Masagos also announced that new initiatives would be implemented to target this group.

This includes a new counselling, support and guidance programme for youth abusers that incorporates parental input into the rehabilitation process, as well as new toolkits for parents, educators and youth counsellors on how to better detect and address drug abuse.