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Why AI conspiracy videos are spamming social media

Creators of sham content are finding a profitable home on various platforms.

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Beyond the cash cow, the genre also taps the increasing draw of such theories amid growing mistrust in governments.

Beyond the cash cow, the genre also taps the increasing draw of such theories amid growing mistrust in governments.

PHOTO: REUTERS

Hannah Murphy

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In a viral TikTok video, celebrity podcaster Joe Rogan appears to deliver a damning message: “We are all probably going to die in the next few years. Did you hear about this? There’s this asteroid that is on a collision course with Earth.” This information was kept top secret by the state, he insists, but then leaked by a US agency worker named Jonathan Brown.

In fact, the video is a sham, experts say. While the images are of Rogan, the audio appears to be a fake artificial intelligence-generated clone of his voice, according to non-profit Media Matters. And the asteroid covered up by the government? A baseless conspiracy theory. There is nothing to suggest that Rogan was knowingly involved in the clip.

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