Local start-up, with support from Asian celebrities, wants users to combine desire for luxury items with charity

To play a game, users have to buy "playpoints", which cost US$1 for 100 points. Five per cent of every dollar spent is donated to social enterprises and charity organisations, according to Lovewin's website.
To play a game, users have to buy "playpoints", which cost US$1 for 100 points. Five per cent of every dollar spent is donated to social enterprises and charity organisations, according to Lovewin's website.PHOTO: SCREENGRAB FROM LOVEWIN

SINGAPORE - A chance to win a luxury bag while doing good - all with US$1 (S$1.36)? One local start-up says it is possible.

Founded by Singaporean Marcus Savage in April, online platform Lovewin allows users to play a 60-second memory game to win a luxury item or a travel experience.

To play a game, users have to buy "playpoints", which cost US$1 for 100 points. Five per cent of every dollar spent is donated to social enterprises and charity organisations, according to Lovewin's website.

Users also pay an annual subscription fee of US$1, which is donated to Lovewin's partnered charity organisations: Disorders Society Singapore, Taiwan Foundation for Rare Disorders and Wishing Well Foundation Thailand.

In response to queries from The Straits Times, Lovewin marketing director Karen Ho said revenue from the sale of playpoints is used to purchase the prizes and fund operating costs.

"The prizes that we put up, whether they are designer brand items, tech gadgets or dream holidays, are purchased and not sponsored," said Ms Ho in an e-mail response.

"Before we even think about profits, we have decided that - for now - we are setting aside another 5 per cent to go to charity. If it is possible, we could raise that 5 per cent figure," she added.

So far, 9,000 people from Thailand, Singapore, Taiwan and Malaysia have signed up on the platform, of which 1,000 are active players, said Ms Ho.

Some prizes on the platform include an iPhone 7 Plus, Louis Vuitton Tambour Horizon smartwatch, Leica Sofort instant camera and Lanvin crossbody bag.

The platform, also available in the Philippines, Indonesia and Hong Kong, has earned endorsements by several Asian celebrities.

The most prominent endorsement is by Taiwanese singer Vanness Wu, who appears in several promotional videos with founder Savage.

What is Vanness up too? Helping you win designer brands, cool tech gadgets, dream holidays, and helping you to support a charity while you're at it! LOVEWIN.com Turning your Desires into acts of Giving 1) Pick the luxury item you desire. 2) Play a 60 sec memory game to win. Every time you play you also get to support various charities ❤️🙏😝 You can play LOVEWIN from any country. 🍾🎉👯 . (เพียง 1 US ดอลลาร์ ก็ลุ้นรับไอเท็มสุดหรูและแพ็คเกจที่พักสุดฟิน) แค่เล่นเกมง่ายๆกับเรา ใช้แค่ฝีมือนิดหน่อยกับเงินอีก 1 US ดอลลาร์ ก็ได้ลุ้นเป็น 1 ในผู้ชนะรางวัลสุดเจ๋งแล้ว...ง่าย สนุก แถมยังได้ร่วมทำบุญอีกด้วย...สมัครเลย รออะไร! อย่าลืมกดไลค์แฟนเฟจ LOVEWIN เพื่ออัพเดทของรางวัลใหม่ๆและรายชื่อผู้ชนะด้วยละ . . . . . #girl #fun #happy #smile #iphonesia #igers #instagood #instago #tbt #photooftheday #beautiful #beauty #cute #followme #picoftheday #instagramhub #me #instagram #follow #instalike #amazing #instamood #love #dog #photo #love #pretty #dogs #life A big thanks to Vanness Wu supporting the LOVEWIN Movement! How cool is that?
View this post on Instagram

What is Vanness up too? Helping you win designer brands, cool tech gadgets, dream holidays, and helping you to support a charity while you're at it! LOVEWIN.com Turning your Desires into acts of Giving 1) Pick the luxury item you desire. 2) Play a 60 sec memory game to win. Every time you play you also get to support various charities ❤️🙏😝 You can play LOVEWIN from any country. 🍾🎉👯 . (เพียง 1 US ดอลลาร์ ก็ลุ้นรับไอเท็มสุดหรูและแพ็คเกจที่พักสุดฟิน) แค่เล่นเกมง่ายๆกับเรา ใช้แค่ฝีมือนิดหน่อยกับเงินอีก 1 US ดอลลาร์ ก็ได้ลุ้นเป็น 1 ในผู้ชนะรางวัลสุดเจ๋งแล้ว...ง่าย สนุก แถมยังได้ร่วมทำบุญอีกด้วย...สมัครเลย รออะไร! อย่าลืมกดไลค์แฟนเฟจ LOVEWIN เพื่ออัพเดทของรางวัลใหม่ๆและรายชื่อผู้ชนะด้วยละ . . . . . #girl #fun #happy #smile #iphonesia #igers #instagood #instago #tbt #photooftheday #beautiful #beauty #cute #followme #picoftheday #instagramhub #me #instagram #follow #instalike #amazing #instamood #love #dog #photo #love #pretty #dogs #life A big thanks to Vanness Wu supporting the LOVEWIN Movement! How cool is that?

A post shared by LOVEWIN (@lovewin_official) on

"For me, I am an advocate of nice things and just treating myself, but even more so I am an advocate of philantrophy... I feel like it's such a great platform to incorporate both things that I enjoy," said Wu in one video.

On Lovewin's Instagram account, other celebrities such as Singaporean singer-songwriter JJ Lin, local actor Terence Cao, Bruneian actor and singer Wu Chun as well as Thai actresses Woonsen and Yayaying have also displayed support for the start-up.