The Rock is highest-paid star on Instagram

Dwayne "The Rock" Johnson, who has 189 million followers on Instagram, is said to be able to charge advertisers about US$1 million (S$1.4 million) for each sponsored post.
Dwayne "The Rock" Johnson, who has 189 million followers on Instagram, is said to be able to charge advertisers about US$1 million (S$1.4 million) for each sponsored post. PHOTO: DWAYNE JOHNSON/ INSTAGRAM

LOS ANGELES • Move over Kylie Jenner, Dwayne "The Rock" Johnson has clinched the title of Instagram's highest-paid celebrity.

According to social-media marketing firm Hopper HQ, the actor can charge advertisers about US$1 million (S$1.4 million) per sponsored post. He has a massive following of 189 million, which beats Jenner's 184 million followers.

According to Fox News, Hopper HQ began to compile yearly lists of the highest-earning stars in 2017, after asking celebrities and influencers how much they were being paid.

Beauty mogul Kylie Jenner, 22, now earns about US$986,000 a sponsored post.

This year's list of highest-paid celebrities includes soccer player Cristiano Ronaldo, Jenner's half-sister Kim Kardashian, and pop singer Ariana Grande.

The news of Johnson's wealth is no surprise, as the 48-year-old was named one of Hollywood's highest-paid actors last year by business magazine Forbes.

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A version of this article appeared in the print edition of The Straits Times on July 07, 2020, with the headline The Rock is highest-paid star on Instagram. Subscribe