Celebrity romances can hurt image, work

As K-idols are sometimes portrayed as youthful and innocent to appeal to fans, news of their romantic relationships can cause a backlash

The fates of popular South Korean pop music stars HyunA and E'Dawn, who were kicked out of their management company Cube Entertainment two weeks ago only to have their expulsion retracted hours later, still hang in the balance.

The firing came after news broke that the singers, who are part of music trio Triple H, are dating each other.


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A version of this article appeared in the print edition of The Straits Times on September 24, 2018, with the headline 'Celebrity romances can hurt image, work'. Print Edition | Subscribe