BENGALURU - Singapore’s Temasek has sold a 10 per cent stake in satellite TV provider Tata Play for about US$100 million (S$136 million) to Tata Sons, the holding company of India’s Tata Group, the Economic Times reported on April 30.

With the purchase, Tata Sons has raised its stake in Tata Play to 70 per cent, the report said.

Tata Play has informed the Ministry of Information and Broadcasting about the change in shareholding, complying with regulations governing direct-to-home (DTH) companies, according to the report, which cited people familiar with the matter.

With Temasek’s exit, Tata Play will operate as a 70:30 joint venture between Tata and Walt Disney, the latter inheriting its stake from the acquisition of Star India via the purchase of 21st Century Fox’s India assets.

Despite a decrease in valuation from its pre-pandemic target of US$3 billion to US$1 billion, Tata Play, which also offers video streaming, remains crucial for the for Tata Group as its main consumer-facing business in the media and entertainment sector.

Talks between Tata Sons and Disney about the latter’s stake are under way, with Disney looking to exit Tata Play since DTH is not core to its business, the Economic Times said.

Plans for both Temasek and Disney to exit Tata Play through an initial public offering were postponed due to market conditions and challenges in the DTH sector, according to the report.

Tata Play had received approval from India’s market regulator for its proposed public issue in May 2023.

In February, Reliance Industries and Disney announced the merger of their India TV and streaming media assets, creating a US$8.5 billion entertainment juggernaut. BLOOMBERG