Traditional Chinese medicine (TCM) retailer Gu Xiang Yuan operates out of a small store in an Ang Mo Kio residential block, but its customer base is global with buyers from places as far as China, India, Taiwan and even the United States.
That is all due to the company's bold move to go online, even with its traditional product range.
Already a subscriber? Log in
Read the full story and more at $9.90/month
Get exclusive reports and insights with more than 500 subscriber-only articles every month
ST One Digital
$9.90/month
No contract
ST app access on 1 mobile device
Unlock these benefits
All subscriber-only content on ST app and straitstimes.com
Easy access any time via ST app on 1 mobile device
E-paper with 2-week archive so you won't miss out on content that matters to you
