Watch rising global trend of athleisure, DBS exec says

Need to cater for millennials' consumption patterns as spending power grows, he notes

A crowd outside the adidas Originals store at Pacific Plaza. The evolution of business models to focus on athleisure - a combination of "athletics" and "leisure" - has fuelled a sector dominated by giants like Nike and adidas.
A crowd outside the adidas Originals store at Pacific Plaza. The evolution of business models to focus on athleisure - a combination of "athletics" and "leisure" - has fuelled a sector dominated by giants like Nike and adidas. PHOTO: ST READER
Ng Jun Sen
Business Correspondent
Updated
Jan 05, 2019, 05:30 AM
Published
Jan 05, 2019, 05:00 AM
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A version of this article appeared in the print edition of The Straits Times on January 05, 2019, with the headline Watch rising global trend of athleisure, DBS exec says. Subscribe

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