Covid-19-driven demand boosts online grocer RedMart's sales

RedMart brought forward the opening of its new warehouse in Jalan Buroh, which enabled it to double its output and serve 50 per cent more customers. PHOTO: REDMART
Workers packing in RedMart's new warehouse in Jalan Buroh. PHOTO: REDMART
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SINGAPORE - Since Covid-19 struck early last year (2020), a rising number of Singaporeans have turned to the Internet to purchase everything from fresh durians to frozen fish, a trend that is unlikely to change even after the pandemic abates.

Mr Richard Ruddy, chief retail officer and head of grocery at Alibaba-backed Lazada Singapore, which owns RedMart, said that since last year, demand for fresh and frozen products has risen by 30 per cent at the online grocer, with the frequency of purchases up by 10 per cent.

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