K-pop marketplace for the fans, by the fans

(From left) Ms Janessa Sim, Ms Moh Moh San and Ms Vera Sun, who are co-founders of KpopKart - an online marketplace where fans can buy and sell handmade products - with a selection of fan-made merchandise. Their start-up is one of 10 that have gone t
(From left) Ms Janessa Sim, Ms Moh Moh San and Ms Vera Sun, who are co-founders of KpopKart - an online marketplace where fans can buy and sell handmade products - with a selection of fan-made merchandise. Their start-up is one of 10 that have gone through a pre-accelerator launched by StartupX and Temasek earlier this year.ST PHOTO: JASMINE CHOONG

A business idea came into law student Vera Sun's mind after she attended Korean pop celebrity Taeyang's White Night concert in 2017.

Ms Sun said: "I thought it would be amazing if there was a marketplace for K-pop fans where purchasing and selling products could be more convenient, since I had difficulty trying to buy Taeyang's fan merchandise before the concert."

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A version of this article appeared in the print edition of The Straits Times on April 01, 2019, with the headline 'K-pop marketplace for the fans, by the fans'. Subscribe