K-pop marketplace for the fans, by the fans

(From left) Ms Janessa Sim, Ms Moh Moh San and Ms Vera Sun, who are co-founders of KpopKart - an online marketplace where fans can buy and sell handmade products - with a selection of fan-made merchandise. Their start-up is one of 10 that have gone t
(From left) Ms Janessa Sim, Ms Moh Moh San and Ms Vera Sun, who are co-founders of KpopKart - an online marketplace where fans can buy and sell handmade products - with a selection of fan-made merchandise. Their start-up is one of 10 that have gone through a pre-accelerator launched by StartupX and Temasek earlier this year.ST PHOTO: JASMINE CHOONG

A business idea came into law student Vera Sun's mind after she attended Korean pop celebrity Taeyang's White Night concert in 2017.

Ms Sun said: "I thought it would be amazing if there was a marketplace for K-pop fans where purchasing and selling products could be more convenient, since I had difficulty trying to buy Taeyang's fan merchandise before the concert."

Please or to continue reading the full article. Learn more about ST PREMIUM.

Enjoy unlimited access to ST's best work

  • Exclusive stories and features on multiple devices
  • In-depth analyses and opinion pieces
  • ePaper and award-winning multimedia content
A version of this article appeared in the print edition of The Straits Times on April 01, 2019, with the headline 'K-pop marketplace for the fans, by the fans'. Print Edition | Subscribe