TOKYO – Japan is far from reaching its desired 60 million annual visitors by 2030, but is already grappling with overtourism as its famous omotenashi hospitality – the idea of wholeheartedly serving guests – is pushed to the brink.
Some areas are struggling with congestion, either all year round like in Kyoto or seasonally like Hokkaido’s Niseko in winter or Tokyo’s Nakameguro in spring.
Already a subscriber? Log in
Read the full story and more at $9.90/month
Get exclusive reports and insights with more than 500 subscriber-only articles every month
ST One Digital
$9.90/month
No contract
ST app access on 1 mobile device
Unlock these benefits
All subscriber-only content on ST app and straitstimes.com
Easy access any time via ST app on 1 mobile device
E-paper with 2-week archive so you won't miss out on content that matters to you
