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Too little, too late: China’s media blitz amid flu surge is causing even more public anxiety

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Children and their parents waiting at an outpatient area at a children hospital in Beijing on Nov 23, 2023.

Children and their parents waiting at an outpatient area at a children hospital in Beijing, on Nov 23.

PHOTO: AFP

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About a month after China was hit by what appeared to be

a surge in respiratory illnesses, especially among children,

the country’s National Health Commission (NHC) leapt into action.

It held a series of media conferences and put out public service announcements, beginning with an announcement on Nov 24 and an entire press conference dedicated to the subject two days later.

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