Small Change

Exercise creativity in getting people to be healthy

Health campaigns have a limited effect, so ground-up and creative solutions are needed

A small crowd of curious passers-by gathered in front of a giant spinning wheel at the People's Park Complex hawker centre, near a poster with instructions on how to play the game and win prizes: Buy a healthy meal to get a game voucher, download an app, then spin the wheel.

A staff member manning the wheel told an elderly couple: "No, I am not giving out a car or a condominium, but you got these prizes." He pointed to the wheel, with segments that read "Milo 3-in-1", "wholegrains cereal beverage" and so on.

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A version of this article appeared in the print edition of The Sunday Times on January 12, 2020, with the headline 'Exercise creativity in getting people to be healthy'. Print Edition | Subscribe