New code lays down guidelines for commercial fund-raisers

It addresses concerns raised by public, including fund-raisers' pushiness and lack of transparency

The Code for Commercial Fund-raisers addresses concerns voiced by the donating public, namely pushiness in asking for donations and often, a lack of transparency.
The Code for Commercial Fund-raisers addresses concerns voiced by the donating public, namely pushiness in asking for donations and often, a lack of transparency. PHOTO: ST FILE

For the first time, the Commissioner of Charities (COC) has come up with a comprehensive set of guidelines for commercial fund-raisers, whose staff solicit donations for charities on the streets, to bring about a "more trustworthy and safer giving environment".

The Code for Commercial Fund-raisers, which spells out their responsibilities and acceptable conduct, addresses concerns voiced by the donating public - namely their pushiness in asking for donations and often, a lack of transparency.

Dr Ang Hak Seng, the Charities Commissioner, said: "It makes clear what is acceptable conduct of fund-raisers, such as being respectful to members of the public whom they approach and not to exert pressure to force people to donate."

Released yesterday, the code was developed with contributions from the charity sector's key stakeholders, including the police and commercial fund-raisers, and goes into immediate effect.

The code incorporates both legislative requirements for all commercial fund-raisers and professional standards, which the COC expects them to adhere to.

It is now mandatory for commercial fund-raisers to:

• Inform the donor of the name of the charity it is raising funds for, the proportion of proceeds that will go to it and how the fund-raiser's remuneration is determined.

• Provide adequate control measures and safeguards to ensure proper accountability and to prevent any loss or theft of donations.

• Hand over all donations collected directly to the charity without deducting any payment or reimbursement of expenditure due to them. The payment due to the commercial fund-raisers must be paid separately.

• Refund donors who give over $200 if they ask for their money back within a week of the solicitation. However, the amount refunded should consider factors such as whether there were any administrative expenses incurred.


Commercial fund-raisers who contravene the fund-raising laws can be fined up to $10,000, or jailed up to three years, or both.

The code's non-mandatory parts deal largely with the fund-raisers' conduct. For example, they should not "act manipulatively or dishonestly or deliberately make a potential donor feel guilty", or block the public's right of way in order to get them to donate.

Donors said some fund-raisers can be very brash.

Chairman of the Charity Council Gerard Ee said: "They push hard and try to raise as much money as possible because they earn a commission.

"So if there are no guidelines on acceptable behaviour, the danger is they can be overly aggressive and tarnish the name of the charity they are raising funds for."

  • Key guidelines of the code

  • • Must be at least 16 years old.

    • Must hand all donations directly to the charity. They cannot use the monies collected to deduct any payment or reimburse any expenditure due to them. Their payment must be settled separately.

    • Must ensure that all information relating to every donor is kept confidential, and is not disclosed to any other person except as authorised by law.

    • Must disclose the name of the charity they are raising funds for; the name of the commercial fund-raiser and the fact that it is a commercial entity; the proportion of total proceeds that will go to charitable causes; and the remuneration method of the commercial fund-raiser.

    • Should not act in any way that might cause members of the public to become startled or anxious.

    • Should not act dishonestly or manipulatively or deliberately seek to make a potential donor feel guilty nor exert undue pressure on members of the public to donate.

Those in the know say commercial fund-raisers take up to 30 per cent of the donations raised or the maximum allowed under the law for fund-raising expenses.

While parts of the code are not mandatory, Mr Ee said it still has bite. A commercial fund-raiser that does not abide by the code or has attracted complaints may find it harder to get a permit to raise funds in public in the future.

SupportWorks Singapore, which used to be known as Appco Group Asia, is the first commercial fund-raiser to subscribe to the code. Its spokesman said it was proud to do so and the code would safeguard charities and the public.

Commercial fund-raisers which subscribe to the code will be periodically audited by the COC and breaches will be publicised to help charities make informed decisions on their choice of commercial fund-raisers.

The code's development is similar to that of the Code of Practice for Online Charitable Fund-raising Appeals, which was launched in January last year to help ensure appeals on crowdfunding sites are genuine and that fund-raisers are accountable for the donations received.

The new code comes in the wake of a record $2.9 billion in donations to charities in the COC's 2016 financial year, up from $2.7 billion a year before. The 2016 figures are the latest available.


Mr Mohamad Kader, a 30-year-old engineer and frequent donor, welcomed the new rules.

He said: " I have had some bad experiences with people on the streets soliciting donations. Sometimes these people do not reveal how much commission they get.

"As a donor, I want to know where my money goes. With the new guidelines, the fund-raisers have to reveal what percentage of the donation goes to the charity, and so with that I feel more assured."

A version of this article appeared in the print edition of The Straits Times on March 22, 2019, with the headline 'New code lays down guidelines for commercial fund-raisers'. Subscribe