askST Jobs: The ins and outs of professional networking

In this series, manpower reporter Tay Hong Yi offers practical answers to candid questions on navigating workplace challenges and getting ahead in your career. Get more tips by signing up for

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Q: How do I network effectively in a professional setting?

A: Workers should actively pursue a wide range of professional networking opportunities to advance their careers, says Ms Pauline Loo, a certified senior professional from the Institute for Human Resource Professionals.

Professional networking is a valuable tool for individuals at every career stage, not just senior leaders, she adds.

She suggests several ways to go about it.

“Attending industry conferences allows people to connect with like-minded professionals, meet industry leaders and exchange information to stay updated on emerging trends,” she points out.

“Informal networking events are also excellent for building relationships in a relaxed environment.”

Online platforms such as LinkedIn can help one connect with other professionals, gain new industry knowledge from leaders and exchange insights with others.

Doing community service or industry-related volunteering, such as offering mentorship or career coaching to those fresh in the workforce, can lead to new connections with both budding talent and industry peers, all while giving back to the community, says Ms Loo.

Join professional associations to tap their valuable resources and be part of a community of people in the same field.

One should also be open to taking up opportunities offered by employers or other organisations.

Ms Loo notes that while workers in most industries can benefit significantly from professional networking, it is extremely advantageous for those involved in sales and business development, marketing, human resources and finance and investment.

Still, not all networking opportunities are equal, and one’s energy is finite.

Ms Loo advises workers to choose events based on personal career objectives, specific industry relevance and mentorship opportunities.

“Opt for high-quality interactions over numerous low-impact events,” she says, adding that the events, regardless of whether they deal with local or global issues, should also promote diverse perspectives.

If unsure about which events to attend, workers should seek advice from those they trust, she says.

At the event, hold effective and meaningful conversations with other attendees.

Ms Loo suggests individuals approach those they wish to know better with a brief, engaging self-introduction.

“Show genuine interest by asking open-ended questions to encourage two-way conversation and engage with shared experiences,” she says.

“It is important to be authentic by communicating honestly to build trust, while avoiding monopolising the conversation.”

That said, there are risks when trying to make connections.

She cautions that privacy concerns can arise from oversharing, such as in cases involving trade secrets or classified information.

“Blurring professional and personal relationships can result in ethical dilemmas,” she adds.

“Inappropriate connections may harm reputations, and online networking without physical contact can expose individuals to scams or fraud.

“Being mindful of these risks helps professionals navigate networking wisely, building beneficial relationships without compromising integrity or reputation.”