SINGAPORE - The Straits Times is growing its readership and reach for its international coverage through a series of partnerships with global media outlets.
One of these is with GZERO Media, a subsidiary of the Eurasia Group founded by well-known American foreign policy expert Ian Bremmer.
The partnership entails a content-sharing agreement between the two news websites. ST readers will be able to view GZero videos and interviews on the ST website, while the newspaper's wide-ranging coverage of Asia will be shared with GZERO's audience.
The new partnership begins on Wednesday (March 20).
It will be launched by ST editor Warren Fernandez, who is also editor-in-chief of the English, Malay, Tamil Media Group, and Mr Bremmer in New York during a Facebook Live session, when they will discuss the challenges facing Asia as well as current affairs in the United States.
The session will be hosted at 1pm EDT on Thursday (1am on Friday, Singapore time) and readers can watch and ask questions in the comments at Mr Bremmer's Facebook page or at The Straits Times' Facebook page.
Mr Bremmer, a foreign affairs columnist and editor-at-large at Time magazine, is founder and President of the Eurasia Group, a well-regarded political risk consultancy. It works to help investors and business decision-makers anticipate and respond to political instability and opportunities in markets abroad and at home.
Said Mr Fernandez: "As Asia develops, there is a growing desire to make sense of developments happening in our part of the world. ST's coverage and perspective on developments in Asia is well regarded around the world.
"Already, about 30 per cent of our online traffic comes from outside Singapore, with the US being a major part of this audience. So we are glad to partner with GZERO Media to help get our Asian Insider reports and analysis to a wider audience," he added.
Subscribers to the ST Asian Insider newsletter and GZERO's Signal newsletter will see new coverage and features as part of this relationship, a joint press release issued by ST and GZERO Media said.
The ST Asian Insider is dispatched on Mondays to Fridays at 6pm to give readers a quick update on happenings in the region, while GZERO's Signal is a newsletter targeting the young in more than 40 countries.
Among them will be Mr Bremmer's weekly television show GZERO World, broadcast nationwide on US public television and online, where he explains the key global stories of the moment and holds in-depth conversations with newsmakers and thought leaders shaping the world.
Said Mr Bremmer: "It's hard to overstate the worldwide impact of geopolitical and economic developments in the Asia-Pacific. This partnership will supplement GZERO's global coverage with key insights from the region and will bring new international viewpoints to ST readers."
ST readers can view select videos of GZERO World with Ian Bremmer on www.straitstimes.com (global edition) and the world section of the Singapore edition.
"The global edition of The Straits Times website has been redesigned to showcase our best multimedia content on Asia and the world," said ST's digital editor Ong Hwee Hwee.
"Not only can readers get the latest updates on the biggest stories of the day, they can also read in-depth analyses, watch videos, tune in to podcasts and explore interactive longforms on developments and trends that matter."