Forum: Campaign merchandise for upcoming polls more of a distraction

As the next general election draws near, it is important to recognise what truly matters to voters. While campaign merchandise such as plushies may be captivating, voters are more concerned with bread-and-butter issues such as the cost of living, healthcare, job security and housing affordability (

GE2025: Competing plushies, giant banners – parties get creative in battle for hearts and minds, March 23

).

Political parties should be mindful not to overemphasise gimmicks that serve as distractions. Instead of plush toys, they should be directing efforts towards presenting a clear agenda, outlining concrete policies and addressing pressing national concerns.

Elections are about the future of the country, not a popularity contest based on merchandise.

Perhaps these plushies would be better suited as collectibles for young children, rather than as possible tools to influence voters.

While they may generate temporary excitement, they do little to contribute to informed decision-making. Voters, young and old, deserve substantive engagement, not token gestures. 

We need leaders who will bring meaningful policies to the table, not just campaign merchandise.

Gabriel Chia