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Cold Storage, Giant acquisition signals room for growth in Singapore’s supermarket landscape

Despite a crowded market, there are new opportunities for competition, innovation and expansion.

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In more ways than one, Macrovalue’s acquisition reminds industry players that they cannot be complacent.

In more ways than one, Macrovalue’s acquisition reminds industry players that they cannot be complacent.

ST PHOTOS: DESMOND WEE, SHINTARO TAY

Lawrence Loh and Ang Hui Min

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Malaysia’s Macrovalue

acquiring the Cold Storage and Giant supermarket outlets

in Singapore has raised questions about how it will compete and differentiate itself in an already saturated market. Could this herald a new era of innovative offerings and possibilities for consumers?

The two supermarket chains, run by DFI Retail Group, have been major players, alongside FairPrice and Sheng Siong, for many years. Along the way, new entrants such as Don Don Donki, Little Farms and Scarlett have made their presence known, albeit with relatively less long-lasting fanfare as the big players continue to maintain their dominance.

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