S’pore’s first The Coach Coffee Shop opens at RWS with classic sandwiches, chilli crab soft serve

SINGAPORE – Following a successful two-year run of its cafe in Keong Saik Road from 2023, American fashion house Coach debuted its first permanent The Coach Coffee Shop at Resorts World Sentosa (RWS) on July 23. 

The 139 sq m cafe, located at RWS’ new lifestyle enclave Weave, seats 12 indoors and 23 outdoors. It includes a merchandise section and is connected to a Coach store – of about the same size – selling the brand’s range of bags, clothes, shoes and accessories.

This marks the 14th outlet of The Coach Coffee Shop, which has Asian outposts in Japan, Indonesia, China, Malaysia and Taiwan. There are two more in the United States.

The menu at The Coach Coffee Shop here focuses on classic American sandwiches – grilled cheese ($13), featuring a blend of melted American cheddar, gruyere and extra sharp cheddar, served with tomato soup; wagyu beef hotdog ($15); and reuben ($19) with tender corned beef, sauerkraut and Swiss cheese. The latter two come with chips.  

On weekends, the cafe rolls out its cheeseburger ($22), with two wagyu patties, melted red cheddar and housemade sauce, served with curly fries.

All the bread is made in-house. 

The attention to detail is best showcased in the drinks ($8 to $9) department, with its C-shaped ice “cubes”, popsicles and chocolate pieces. 

The cafe offers location-exclusive soft-serve flavours, and the Singapore special is chilli crab ($9), complete with C-stamped fried mantou and a good spicy kick. Have it in a cone (add $1.50), which also carries the brand’s iconic C logo. 

Coach debuted its cafe concept in Singapore in April 2023, marking its first foray into the food and beverage (F&B) scene. Then, it was meant as a test bed for developing future F&B concepts. 

The Keong Saik Road space, known as the Coach Play Singapore Shophouse, now houses its New York-inspired Coach Bar, which was launched in May and is slated to run till the end of the third quarter of 2025.

It offers a selection of bar bites, as well as cocktails and $12 martinis. Different versions of the grilled cheese sandwich and wagyu hotdog are available at the Coach Bar too, albeit priced at $23 and $30 respectively. 

And, by the fourth quarter of 2025, a Coach Restaurant will make its debut at Jewel Changi Airport. 

Should the bar extend its run, Singapore will be the first country to house all three concepts.

The Coach Coffee Shop adds to other fancy F&B concepts by global luxury fashion brands. 

These include Italian brand Prada’s Prada Caffe at Ion Orchard, Le Chocolat Maxime Frederic chocolaterie at French maison Louis Vuitton’s boutique at Marina Bay Sands (MBS), and Ralph’s Coffee by American label Ralph Lauren at MBS and Shaw Centre.