South Korean burger and chicken chain Mom’s Touch returns to S’pore on Aug 14

SINGAPORE – After exiting Singapore four years ago, South Korean burger and fried chicken chain Mom’s Touch will make a comeback on Aug 14. 

The 96-seat restaurant is located at mixed development 18 Cross, a stone’s throw from Chinatown and Telok Ayer Street. 

Established in 2004, the chain has more than 1,500 stores across seven countries, including Laos, Japan and Mongolia. 

The chain, operated by No Signboard Holdings’ subsidiary Hawker QSR, debuted in Singapore in 2019 at Paya Lebar Quarter before opening two more branches at The Centrepoint and Eastwood Centre in Bedok. All three outlets shut in February 2022. 

This time, its return is with the FairPrice Group – with a master franchise agreement to open up to 25 stores over the next 10 years. There are also plans to obtain halal certification.

On the menu: Singapore-exclusives and more

Headlining the launch are new Singapore-exclusive items including the Super Thigh Chicken Burger ($9.95, available for a limited time), which features a crispy chicken patty smothered in a Singapore-style pepper sauce. 

Other exclusives include the Fish Fillet Burger ($6.95), with a garlic-and-onion seasoned breadcrumb crust served with lettuce, cheddar and tartar sauce; and Angus Beef Burger (from $12.95 for a single patty), with fried egg, cheddar, onions, pickles, white garlic sauce and steak sauce. 

Other highlights are the All-in Chicken Thigh/Breast Burger ($8.95) with premium chicken ham, fried egg, lettuce, onions, pickles and Thousand Island and herb sauces; and Spicy Sichuan Chicken Thigh/Breast Burger ($7.95). 

Also try the Boneless Fried Chicken Thigh (from $9.95 for five pieces, from $18.95 for 10 pieces) in four flavours – Original, Soy Garlic, Sweet & Spicy Yang Nyeom and Cheesy Sichuan.

To complete a meal, add $2.50 for a side of Cajun fries, coleslaw or corn and a soft drink. 

Drink options include Banana Milk Coffee ($4.95, limited time only), as well as iced Americano (from $2.95) and iced teas (from $2.95). 

Early birds can go for the newly launched breakfast menu (7am to 11am daily) offering five toast options (from $3.95), including scrambled egg and cheese, grilled beef and fish fillet. 

Look out for opening promotions, including merchandise featuring K-pop girl group Le Sserafim, the brand’s ambassador since 2024. 

Mom’s Touch joins other big-name launches including Lotteria’s second outlet at Jurong Point, Pop Mart’s first Pop Bakery at Resorts World Sentosa and Chick-fil-A’s second outlet at Millenia Walk.

“Singapore serves as a strategic hub connecting the entire South-east Asian market and acts as a vital test bed for global dining brands,” said Kyungmin Lee, Mom’s Touch & Co’s head of new growth business division.

“Returning to Singapore is a symbolic milestone for us, representing a fresh chapter as we enter the global expansion stage.” 

In a statement from FairPrice Group, Mom’s Touch Singapore’s general manager Dennis Quek says: “By introducing a global favourite like Mom’s Touch to Singapore, we are making these highly sought-after dining experiences accessible right at home. 

“Leveraging our strong execution capabilities and deep understanding of the local market, we are able to preserve the authenticity of these internationally celebrated brands while delivering the quality and value that our customers expect every day.”