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Cedric Grolet, the internet’s most famous pastry chef, is going full Wonka
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Cedric Grolet at Cedric et la Chocolaterie, his new chocolate shop in Paris in early October.
PHOTO: MATTHEW AVIGNONE/NYTIMES
Julia Moskin
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PARIS – I have never been asked to sign a non-disclosure agreement for a bonbon before. But this is the kind of thing that happens when negotiating with stars like Cedric Grolet, arguably the most famous pastry chef on the internet and, increasingly, in the real world.
The French pastry chef has nearly 13 million Instagram followers, more than American TV personality Martha Stewart (5.8 million), American television cook and author Ina Garten (4.8 million) and American chef Bobby Flay (two million) combined.
