Checks needed to deter dishonest influencers

Considering that so many people are increasingly depending on social media for their purchases of products and services, it is paramount that influencers' endorsements are not misleading or dishonest (Making checks on influencers' work; June 23).

Though dishonest influencers would have already been punished in the form of reputational damage, companies that engaged their services should also make a police report in cases involving cheating or even criminal breach of trust.

Influencers found to be guilty should be given prominent media publicity too. This would have a deterrent effect.

For even greater deterrence, perhaps the authorities should consider regulating the influencers.

All dishonest influencers found guilty should also be recorded in a register administered by a regulator, which should be made available for access by the public and companies.

Sebastian Tan