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Making checks on influencers' work
Businesses using their services may verify work but detailed checks may not be easy
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Jose Hong
Businesses conduct background checks on social media influencers before working with them, but some acknowledge they will need to do more in the light of the news that a Singaporean photographer had passed off stock images as his own on Instagram.
The Regent Singapore hotel works with influencers once every two months to promote dining, stays or both. A hotel spokesman told The Straits Times: "It honestly never occurred to us before to check the authenticity of photos, but we understand that background checks are of paramount importance."
