Making checks on influencers' work

A picture uploaded by Mr Daryl Aiden Yow on his Instagram account in April (above) appears to be a doctored version of a photo (left) uploaded to image-hosting site Flickr in 2014.
A picture uploaded by Mr Daryl Aiden Yow on his Instagram account in April appears to be a doctored version of a photo (above) uploaded to image-hosting site Flickr in 2014.PHOTOS: INSTAGRAM/DARYLAIDEN, FLICKR/CHICZCHUOT
A picture uploaded by Mr Daryl Aiden Yow on his Instagram account in April (above) appears to be a doctored version of a photo (left) uploaded to image-hosting site Flickr in 2014.
A picture uploaded by Mr Daryl Aiden Yow on his Instagram account in April (above) appears to be a doctored version of a photo uploaded to image-hosting site Flickr in 2014.PHOTOS: INSTAGRAM/DARYLAIDEN, FLICKR/CHICZCHUOT

Businesses using their services may verify work but detailed checks may not be easy

Businesses conduct background checks on social media influencers before working with them, but some acknowledge they will need to do more in the light of the news that a Singaporean photographer had passed off stock images as his own on Instagram.

The Regent Singapore hotel works with influencers once every two months to promote dining, stays or both. A hotel spokesman told The Straits Times: "It honestly never occurred to us before to check the authenticity of photos, but we understand that background checks are of paramount importance."

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A version of this article appeared in the print edition of The Straits Times on June 23, 2018, with the headline 'Making checks on influencers' work'. Print Edition | Subscribe