Making checks on influencers' work

Businesses using their services may verify work but detailed checks may not be easy

A picture uploaded by Mr Daryl Aiden Yow on his Instagram account in April (above) appears to be a doctored version of a photo (left) uploaded to image-hosting site Flickr in 2014.
A picture uploaded by Mr Daryl Aiden Yow on his Instagram account in April appears to be a doctored version of a photo (above) uploaded to image-hosting site Flickr in 2014.PHOTOS: INSTAGRAM/DARYLAIDEN, FLICKR/CHICZCHUOT
A picture uploaded by Mr Daryl Aiden Yow on his Instagram account in April (above) appears to be a doctored version of a photo (left) uploaded to image-hosting site Flickr in 2014.
A picture uploaded by Mr Daryl Aiden Yow on his Instagram account in April (above) appears to be a doctored version of a photo uploaded to image-hosting site Flickr in 2014.PHOTOS: INSTAGRAM/DARYLAIDEN, FLICKR/CHICZCHUOT

Businesses conduct background checks on social media influencers before working with them, but some acknowledge they will need to do more in the light of the news that a Singaporean photographer had passed off stock images as his own on Instagram.

The Regent Singapore hotel works with influencers once every two months to promote dining, stays or both. A hotel spokesman told The Straits Times: "It honestly never occurred to us before to check the authenticity of photos, but we understand that background checks are of paramount importance."

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A version of this article appeared in the print edition of The Straits Times on June 23, 2018, with the headline 'Making checks on influencers' work'. Subscribe