SINGAPORE - Jem was just one more big mall with the usual mix of shops and food outlets when it opened in 2013 but it has undergone a transformation over the past few years and now boasts a far quirkier retail line-up.
The centre in Jurong became the site of Ikea's first store within a mall while also hosting specialised offerings such as organic Australian grocer Scoop Wholefoods and gourmet food retailer Vom Fass.
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