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Significance of Reiwa being a first from a Japanese source
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Reiwa, which Tokyo said should be translated as "beautiful harmony", is the 248th gengo, or era name. It is the first to be drawn from a Japanese source as opposed to a Chinese literary classic.
PHOTO: DPA
TOKYO - Three in four Japanese approve of Reiwa, the name of the new era that will begin on May 1, with Crown Prince Naruhito's accession to the throne, a media poll has said.
Businesses, meanwhile, are cashing in on the buoyant mood with new products and campaigns.
