News Analysis

Significance of Reiwa being a first from a Japanese source

Reiwa, which Tokyo said should be translated as "beautiful harmony", is the 248th gengo, or era name. It is the first to be drawn from a Japanese source as opposed to a Chinese literary classic. PHOTO: DPA
New: Gift this subscriber-only story to your friends and family

TOKYO - Three in four Japanese approve of Reiwa, the name of the new era that will begin on May 1, with Crown Prince Naruhito's accession to the throne, a media poll has said.

Businesses, meanwhile, are cashing in on the buoyant mood with new products and campaigns.

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.