World Of Barbie experience brings iconic doll into the real world
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The Barbie's Space Centre at the World Of Barbie immersive experience preview in Santa Monica, California.
PHOTO: REUTERS
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LOS ANGELES – From the first blonde Barbie created by Mattel in 1959 to the upcoming Barbie film, the iconic doll with small feet continues to make a large impression on generations of fans at the new World Of Barbie immersive experience in Los Angeles.
This trip is not just for young girls, said Ms Lucy Treadway, producer for Kilburn Live, which built the life-size version of Barbie’s Dreamhouse.
“It’s for grown-ups too,” she said in an interview. “To see people’s faces when they walk in, it is really is fun. I mean, their jaws hit the ground, all ages.”
Gender does not matter, she added, noting that both little girls and boys scream with excitement when they arrive.
Guests can explore rooms in the 1,860 sq m attraction dedicated to Barbie’s careers and hobbies, as well as an assortment of doll selections that celebrate diversity.
“The message is you can be anything, and it’s such a huge value for kids when they can walk into a room and see astronaut Barbie and see all the different careers that would never dawn on a child, that they could be something,” Ms Treadway said.
The dolls have come to represent inclusivity over the years with the message that children, no matter their background, can be anything, she added.
Guests can explore rooms in the 1,860 sq m attraction dedicated to Barbie’s careers and hobbies, as well as an assortment of doll selections that celebrate diversity.
PHOTO: EPA-EFE
Fans are encouraged to express their own style through the viral “Barbiecore” fashion trend of girly pink outfits and accessories.
The craze took off in 2022 when celebrities – including Barbie star Margot Robbie and actresses Zendaya, Lizzo, Florence Pugh and Anne Hathaway – began sporting themed outfits at events ahead of the Barbie live-action film opening in July.
Fans can also buy Barbies and Barbiecore accessories, with plenty of options for customers to embrace their love of the Barbie world. REUTERS
