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US influencers are spinning nicotine as a ‘natural’ health hack

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A variety of nicotine pouches, increasingly being used by young people in US, for sale in New York on April 4, 2026.

A variety of nicotine pouches, increasingly being used by young people in US, for sale in New York on April 4.

PHOTO: LANNA APISUKH/NYTIMES

Dani Blum

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NEW YORK - There is a compound that can reverse Alzheimer’s, increase cognitive function and potentially even help you live longer, biohacking influencer Dave Asprey told his million-plus social media followers.

The wonder drug? Nicotine, Asprey claims.

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