SAN FRANCISCO – Twitter will soon begin paying verified content creators for ads in their replies, with the first payment block of around US$5 million (S$6.7 million), company owner Elon Musk said on Friday.

“Note, the creator must be verified, and only ads served to verified users count,” Mr Musk, the billionaire who bought Twitter in October 2022, said in a tweet.

Since Tesla chief executive Musk acquired Twitter, the platform has struggled to retain advertisers, who have been wary about the placement of their ads after the company laid off thousands of employees.

The move comes as Twitter’s newly named chief executive, Linda Yaccarino, an advertising veteran from NBCUniversal, is about to take the helm at the social media platform.

In March, Mr Musk said that the messaging service makes about 5 or 6 cents per hour of attention from users and could raise that to 15 cents or more with advertisements that are more relevant and timely. REUTERS