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Trump’s relentless self-promotion fosters an American cult of personality

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Mr Donald Trump had said during his first term: "You’ve got to put your name on stuff or no one remembers you."

Mr Trump’s efforts to promote himself as the singularly dominant figure in the world have become so commonplace that they no longer seem surprising.

PHOTO: REUTERS

Peter Baker

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The racist online video that US President Donald Trump recently shared and then deleted generated a bipartisan furor because of its portrayal of former president Barack Obama and his wife Michelle as apes. What was little remarked on was how it presented Mr Trump himself – as the “King of the Jungle”.

After a year back in the White House, Mr Trump’s efforts to promote himself as the singularly dominant figure in the world have become so commonplace that they no longer seem surprising.

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