Trump sets 10% hike in tariffs on Canada after ad airs during World Series

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It was not clear what goods would be affected by US President Donald Trump’s newly announced tariffs.

It was not clear what goods would be affected by US President Donald Trump’s newly announced tariffs.

REUTERS

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WASHINGTON - US President Donald Trump said on Oct 25 that he was increasing tariffs on Canada by an additional 10 per cent “above what they’re paying now”, as he reacted again to an ad by Canada’s Ontario province, a day after it was aired during the World Series broadcast.

Mr Trump on Oct 23

ended trade talks with Ottawa

over the tariff-related ad, which Mr Trump said was misleading.

Mr Trump announced the higher tariffs in a Truth Social post on Oct 25 referencing the ad, which features a video of former President Ronald Reagan, a Republican icon, saying that tariffs cause trade wars and economic disaster. The ad had already been running for some days before Mr Trump first reacted to it on the night of Oct 23.

Ontario Premier Doug Ford said on Oct 24 that after discussions with Canadian Prime Minister Mark Carney, Ontario would

pause the US ad campaign on Oct 27

so that trade talks could resume.

The advertisement aired on Oct 24 during the broadcast for Game 1 of Major League Baseball’s World Series, in which the Toronto Blue Jays are facing off against the Los Angeles Dodgers.

“Their Advertisement was to be taken down, IMMEDIATELY, but they let it run last night during the World Series, knowing that it was a FRAUD,” Mr Trump posted.

“Because of their serious misrepresentation of the facts, and hostile act, I am increasing the Tariff on Canada by 10% over and above what they are paying now,” he wrote.

Mr Trump posted the message while he was aboard Air Force One

on his way to Malaysia

, the first stop on a trip through East Asia that will largely focus on trade issues.

The US Commerce Department, the White House and the office of the Canadian prime minister did not immediately respond to requests for comment.

Most Canadian exports to US are exempt from tariffs

It was not clear what goods would be affected by Mr Trump’s newly announced tariffs. The majority of Canadian exports to the US are exempt from tariffs because of the United States-Mexico-Canada Agreement (USMCA) that was signed during Trump’s first term.

The Trump administration in August imposed a 35 per cent tariff on Canadian goods not covered by the USMCA. But Canada’s economy has suffered from sector tariffs of 50 per cent imposed in 2025 by Mr Trump on steel and aluminium from all countries.

Mr Carney said on Oct 24 that Canada stood ready to resume trade talks with the United States. Mr Trump and Mr Carney will both be at the Association of South-east Asian Nations summit in Malaysia, but he told reporters on Air Force One he has no plans to meet with the Canadian leader.

The Canadian prime minister had removed most of Canada’s retaliatory tariffs on US imports imposed by his predecessor, but White House adviser Kevin Hassett said on Oct 25 that Mr Trump was frustrated with Canada and trade talks have not been going well.

The ad by the Ontario government has a voiceover of Reagan criticising tariffs on foreign goods while saying they cause job losses and trade wars. The video uses five complete sentences from the five-minute weekly address, spliced together out of sequence.

The ad does not mention that Reagan was using the address to explain that tariffs imposed on Japan by his administration should be seen as a sadly unavoidable exception to his basic belief in free trade as the key to prosperity. REUTERS

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