Microsoft executive testifies that Google deals kept Bing search engine small

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(FILES) A man takes a picture with his mobile phone in front of the logo of the US multinational technology and Internet-related services company Google as he visits the Vivatech startups and innovation fair, in Paris on May 16, 2019. Google begins a marathon battle in a federal court on September 12, 2023 to fight accusations from the US government that it acted unlawfully to become the world's preeminent search engine. (Photo by ALAIN JOCARD / AFP)

A Microsoft vice-president whose job has been to help Bing grow, says the search engine struggled to win default status on smartphones sold in the US.

PHOTO: AFP

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WASHINGTON - A Microsoft executive testified on Thursday that Apple and other smartphone makers turned down revenue sharing agreements that would have helped his company’s Bing search engine - keeping

Google in its dominant position

on those devices as the default search engine.

Mr Jonathan Tinter, a Microsoft vice-president whose job has been to help Bing grow, testified at the trial of the US Justice Department’s antitrust case against Alphabet’s Google.

The department

accuses Google of paying US$10 billion (S$13 billion) annually

to wireless carriers and smartphone makers to ensure that Google search is the default on their devices.

The government argues that Google has abused its monopoly in search and some aspects of search advertising.

Mr Tinter said that Bing has struggled to win default status on smartphones sold in the United States, and that this smaller scale translated into poorer quality search.

Under questioning from the Justice Department, Mr Tinter testified that Bing was not the default installed in any Android or Apple smartphone sold in the US in the past decade, even though Microsoft would at times offer to give more than 100 per cent of revenue – or more – to its partner.

“We were just big enough to play but not big enough to win,” Mr Tinter said. REUTERS

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