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For Trump’s aides and officials, the battle online is always on

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During the first nine months of Mr Donald Trump’s extremely online administration, the president’s always-be-posting style has been adopted and echoed by a coterie of top aides.

Social media experts say that the second Trump administration’s efforts have far outstripped those of previous presidents.

PHOTO: AFP

Jesse McKinley

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- A White House feed flooded with taunts of opponents and beatification of its allies. A Federal Communications Commission chair using a GIF to answer a question from the news media. A Federal Bureau of Investigation (FBI) director who posts potential evidence from a shooting and news of a high-profile arrest on social media platform X.

During the first nine months of US President Donald Trump’s extremely online administration, the President’s always-be-posting style has been adopted and echoed by a coterie of top aides who have embraced online tactics, replacing longstanding governmental norms with ones native to the internet.

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