‘Fight, fight, fight’: Trump debuts fragrance line, uses photo with Jill Biden
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Accompanying the post is a Dec 7 photo of him and Dr Jill at the reopening of the Notre Dame cathedral in Paris, France.
PHOTO: DONALD J TRUMP/TRUTH SOCIAL
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US President-elect Donald Trump has launched a new range of merchandise - this time a fragrance line - and used a picture of him and US First Lady Jill Biden to promote them.
The perfume range, named Fight, Fight, Fight after Trump’s infamous words following the July failed assassination attempt in Pennsylvania
“Here are my new Trump perfumes & colognes! I call them Fight, Fight, Fight, because they represent us WINNING,” the 78-year-old posted on his Truth Social account on Dec 9, along with the link that leads to the website to buy the fragrances.
He added the fragrances are “great Christmas gifts for the family”.
Accompanying the post is a Dec 7 photo of him and Dr Jill at the reopening of the Notre Dame cathedral in Paris, France.
The picture comes with the cheeky caption: A Fragrance Your Enemies Can’t Resist!
Both the cologne and perfume have sold out within days of its launch. They are now available for pre-order at US$199 (S$268) each, with an estimated shipping date in February.
The website does not describe the actual scents of the male cologne but said that it was “inspired by Trump’s relentless drive” and for “Patriots who never back down, like President Trump”.
The female perfume is described as having an elegant scent which blends delicate floral notes and a burst of citrus.
It is for “women who embody strength and grace, like President Trump” and for those who are “inspired by Trump’s unwavering spirit”.
This is not the first time Trump has hawked merchandise with his name on them.
He has sold Bibles, sneakers, watches, clothes, non-fungible tokens (NFTs) trading cards and endorsed a series of guitars, only for the latter to be hit by a “cease and desist” letter from instrument maker Gibson, which claimed the move infringes on its trademarks.
In August 2023, a police mugshot featuring Trump’s scowling, vengeful stare
Media reports say Trump has earned millions from the sale of items bearing his name and endorsement.

