Former NBCUniversal executive Joe Benarroch to join Twitter
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Mr Joe Benarroch is being appointed following the departure of a number of executives.
PHOTO: JOE BENARROCH/TWITTER
SAN FRANCISCO - Former NBCUniversal executive Joe Benarroch will join Twitter on Monday, in a role focusing on business operations, he told Reuters.
Mr Benarroch said in an e-mail that he was looking forward to working with the company’s team to “build Twitter 2.0 together”.
“Welcome to the flock, @benarroch_joe! From one bird to the next,” tweeted incoming Twitter chief executive Linda Yaccarino, who was appointed in May.
She did not mention the position Mr Benarroch will be taking.
At Comcast Corp’s NBCUniversal, Mr Benarroch oversaw communication strategy for its Advertising and Partnerships division, reporting to Ms Yaccarino, who was advertising chief there before joining Twitter.
Mr Benarroch is being appointed following the departure of a number of executives, adding to Ms Yaccarino’s challenges.
Ms Ella Irwin, Twitter’s head of trust and safety, said on Thursday that she had resigned from the social media company.
On Friday, Reuters reported that the head of brand safety and ad quality, Ms A.J. Brown, had decided to leave.
The Wall Street Journal first reported Mr Benarroch’s appointment on Sunday. REUTERS
