Elon Musk says X monthly users reach ‘new high’
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Mr Elon Musk sharing a graph that showed the latest count of monthly users to be over 540 million.
PHOTO: EPA-EFE
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SAN FRANCISCO – Monthly users of social media platform X,
Mr Musk’s post on X about the user figures comes as the company goes through organisational changes and looks to boost advertising revenue which has dropped recently.
It is also the latest in a series of comments from X’s executives claiming strong traction in usage, after Meta Platforms launched a direct competing platform called Threads on July 5.
Twitter had 229 million monthly active users in May 2022, according to a statement made before Mr Musk’s purchase of the firm in October 2022. He posted in November of the same year that X had 259.4 million daily active users.
Since taking over, Mr Musk has swiftly moved through a number of product and organisational changes. The company rolled out the verified blue tick as a paid service and has started sharing a cut of the ad sales with select content creators on the platform.
In May, Mr Musk named former NBCUniversal advertising chief Linda Yaccarino as chief executive of X, signalling that ad sales were a priority even as the platform worked to increase the subscription revenue.
Mr Musk said earlier in July that X’s cash flow was negative because of a nearly 50 per cent drop in advertising revenue and a heavy debt load, without offering details. REUTERS
