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American Evolution

The woman who sued Trump and other tales from America’s factory floor

Dream of an all-American bicycle takes shape while a toymaker struggles to survive amid Trump’s big manufacturing push.

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Mr Brian Riley's company, Guardian Bikes, has an annual revenue of US$100 million (S$130.1 million) and is nearing a milestone of being fully made in the US.

Mr Brian Riley hopes his company, Guardian Bikes, will be able to manufacture children’s bicycles entirely from scratch in the US.

PHOTO: COURTESY OF BRIAN RILEY

Follow topic:
  • Guardian Bikes, with US$100 million revenue, aims for 75% US-made by next year, after owner saw supply chain issues during Covid-19.
  • Toy company hand2mind is suing Trump over tariffs, fearing a US$100 million tariff bill, stating it cannot rely on US factories for all its orders.
  • US$500 billion Stargate AI project in Abilene is creating jobs for people like electrician Sergio Juarez, but the US still lags behind China in manufacturing.

AI generated

Mr Brian Riley has confronted hard truths in his 15-year quest to become the sole manufacturer of children’s bicycles built entirely from scratch in the US

The 38-year-old from Austin has seen for himself how decades of offshoring have hollowed out the country’s production capacity, making it difficult to build even a relatively simple product, such as a child’s bike, in the US

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