MOSCOW • When polls open today in Russia's parliamentary elections, few voters would bet against an easy win for the ruling United Russia party, even though it is more unpopular now than ever before.
The party was founded by Russian President Vladimir Putin after he came to power in 2000, with the aim of translating his personal appeal into a dominant parliamentary force.
But after benefiting from the economic boom in Mr Putin's early years, it has become a target for Russians' grievances and is now polling at under 30 per cent.
"Everything that is unpopular is associated with United Russia," said independent political analyst Valery Solovey.
Still, it is expected to win.
During a lacklustre campaign, the authorities, with nearly unlimited resources, have gone to lengths to clear obstacles from United Russia's path to victory.
The methods serve a key Kremlin goal, said political scientist Ekaterina Schulmann: "How to make a parliamentary majority out of an electoral minority."
The authorities in January jailed Alexei Navalny, the Kremlin's loudest critic who dubbed United Russia "the party of crooks and thieves", and then dismantled his political offices nationwide.
They have also set out to block access online to his "Smart Voting" platform, which instructs supporters on which candidates to back to oust United Russia deputies and other Kremlin allies.
With many of Navalny's allies in exile following a crackdown, there will be fewer checks on the party's performance over the three-day electronic vote with limited monitoring.
The Kremlin has tried to paint United Russia as a majority-backed party, but its growing disconnect with Russians is a headache for the authorities.
To boost its image, Mr Putin assigned his most popular ministers - Foreign Minister Sergei Lavrov and Defence Minister Sergei Shoigu - to head the party's campaign.
But, analysts said, popular moves abroad delivered by the ageing ministers - like the annexation of Crimea in 2014 from Ukraine - have less impact than they once did.
Nowhere has the party's rhetoric - heavy with Soviet nostalgia - been shunned more than in the 12-million-strong capital Moscow.
In an effort to rebrand itself, the party has put forward television personalities and sportsmen as candidates.
Mr Putin also summoned prominent Moscow doctor Denis Protsenko, who has led Russia's fight against Covid-19.
In Saint Petersburg, United Russia is reported to have had a candidate change his name to that of his opposition rival to confuse voters.
For all of United Russia's efforts to put forward likeable candidates, some among the electorate see only variations on the same old theme.
The coronavirus pandemic, meanwhile, has brought an unexpected confrontation between United Russia and its loyal base.
While the party has supported Mr Putin's plea to Russians to vaccinate themselves, part of its supporters are vaccine-sceptic.
Some have turned away from the party over the issue, according to analyst Alexei Makarkin.
And those most affected by the coronavirus - older Russians - have not forgiven United Russia for a 2018 pension reform which sparked unexpected protests.
In a bid to lure them back, Mr Putin - who at 68 falls within the retirement age group - handed them a one-time payment of US$135 (S$181) ahead of the vote.
Analyst Tatyana Stanovaya said the payments, which come as disposable incomes are falling and prices are rising, were effective.
Many Russians, she said, will back United Russia due to a lack of alternatives and a belief that it represents a "lesser evil" over the opposition, which is demonised in the state media.
And analysts said that if need be, the party's results will be buttressed by falsifications and a bring-out-the-vote campaign among state employees.
AGENCE FRANCE-PRESSE
