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New research upends argument for the popular longevity supplement NAD+ touted by celebs

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A new research emerged, showing that a central claim about NAD+ is not as straightforward as influencers make it out to be.

New research suggests a central claim about NAD+ is not as straightforward as influencers make it out to be.

PHOTO: GHAZALLE BADIOZAMANI/NYTIMES

Dana G. Smith

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Gwyneth Paltrow has tried it. So have Kendall Jenner and Hailey Bieber. Lest you think this product is just for women, know that influencers such as Andrew Huberman, Bryan Johnson and Gary Brecka have all endorsed its use, too.

Nicotinamide adenine dinucleotide, or NAD+, has been among the hottest anti-ageing supplements for several years. It is sold by trendy supplement companies as well as retail giants such as Walgreens and Walmart.

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